by Rachel Tepper
Heinz officials are investigating what they’re calling an abandoned Heinz Tomato Ketchup counterfeiting operation, conducted in a warehouse in Dover, New Jersey. They were tipped to it by warehouse tenants when flies began appearing — the bottles had exploded.
The running theory is that would-be profiteers purchased traditional Heinz Ketchup in large quantities and transferred it into fraudulent plastic bottles labeled “Simply Heinz,” a premium Heinz brand made with sugar in place of high fructose corn syrup.
Once abandoned, the unwatched bottles of ketchup fermented. Pressure built up inside the bottles until they exploded in a giant, ketchup-y mess.
Photo credit: Dover Police
When Simply Heinz was introduced in 2010, Heinz announced that 32-ounce bottles would cost the same as 36-ounce bottles of regular ketchup. In effect, Simply Heinz is slightly more expensive per ounce than the company’s regular ketchup — perhaps providing motivation to…
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